CompuMark Is a Company That Provides Marketing and Computer Expertise

Essay

CompuMark is a company that provides marketing and computer expertise to companies who want to set up their own Web sites.The owners of the company believe they need to improve customers' perceptions of the service provided by CompuMark.As a result,the owners hired a service marketing research company to conduct research about its customers' expectations.The research was appropriately designed,executed and presented to the owners.Discuss the two most likely occurrences at this point in the research process.What is the role of the service marketing research company in determining what the owners of CompuMark will do next?