Multiple Choice
Allstate changed its insurance billing procedure after research revealed customers wanted flexible payment plans and billing information presented in an easy-to-read format.What type of research would Allstate most likely have used to discover how customers perceived Allstate's billing procedure?
A) Trailer calls
B) Mall intercept interviews
C) Role-playing experiments
D) Critical incident technique
E) Thematic apperception tests
Correct Answer:
Verified
Correct Answer:
Verified
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