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    Services Marketing
  4. Exam
    Exam 3: Customer Expectations of Service
  5. Question
    The Highest Customer Expectations Are Referred to as _____ Expectations
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The Highest Customer Expectations Are Referred to as _____ Expectations

Question 25

Question 25

Multiple Choice

The highest customer expectations are referred to as _____ expectations.


A) Normative
B) Acceptable
C) Ideal
D) Ego-satisfying
E) Id-oriented

Correct Answer:

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