Multiple Choice
Service companies can close provider gap 4 by doing all of the following EXCEPT:
A) Avoiding over-promising in advertising
B) Conducting market research
C) Adequately educating customers to use service appropriately
D) Viewing all of its external communications as interdependent
E) Including interactive marketing in communications plans
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Provider _ is the difference between customer
Q44: The use of transactional marketing will tend
Q45: The synchronizing of supply and demand will
Q46: Provider gap 2 is the difference between
Q47: Marriott had an advertising campaign with the
Q49: The sources of customer expectations are all
Q50: American Airlines pilots and crews are trained
Q51: Extron Electronics sells coaxial cables for connecting
Q52: Inadequate vertical communications will broaden provider gap
Q53: Provider _ is the difference between service