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    Services Marketing
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    Exam 1: Introduction to Services
  5. Question
    The Most Distinguishing Characteristic of Services Is
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The Most Distinguishing Characteristic of Services Is

Question 11

Question 11

Multiple Choice

The most distinguishing characteristic of services is:


A) Heterogeneity
B) Perishability
C) Intangibility
D) Comparability
E) Divisibility

Correct Answer:

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