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Which of the Following Statements Describes a Marketing Implication That

Question 58

Multiple Choice

Which of the following statements describes a marketing implication that results from the intangibility of services?


A) Services cannot be inventoried.
B) Services cannot be easily patented.
C) Services cannot be readily displayed.
D) The actual costs of a "unit of service" are hard to determine.
E) All of the above.

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