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    Essentials of Marketing Study Set 2
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    Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    Which Section of a Formal Marketing Plan for a New
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Which Section of a Formal Marketing Plan for a New

Question 109

Question 109

Multiple Choice

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?


A) Packaging
B) Customer Analysis
C) Price
D) Implementation and Control
E) Place

Correct Answer:

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