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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
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    High Markups on a Product Could Lead to Low Profits
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High Markups on a Product Could Lead to Low Profits

Question 71

Question 71

Multiple Choice

High markups on a product could lead to low profits when


A) competitors have higher markups.
B) there are no substitutes.
C) demand is inelastic.
D) sales dip due to high prices.
E) supply is inelastic.

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