Multiple Choice
Which of the following describes a characteristic of leader pricing?
A) It seeks a big profit on the leader items.
B) It is usually used for a retailer's major product line,to give it a competitive advantage.
C) It is different from bait pricing in that the marketing manager really expects to sell leader priced items.
D) It assumes that some part of the demand curve is upward sloping to the right.
E) It is banned in interstate commerce.
Correct Answer:

Verified
Correct Answer:
Verified
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