Some Retailers Feel That Their Potential Customers Find Certain Prices

Multiple Choice

Some retailers feel that their potential customers find certain prices appealing but that prices within certain ranges are seen as roughly the same,and thus price cuts within a given range will not increase the quantity sold (i.e.,the demand curve is vertical within these "same price" ranges) .These retailers would probably use ________ if they want to maximize profit.

A) average-cost pricing
B) bait pricing
C) leader pricing
D) prestige pricing
E) psychological pricing