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    Essentials of Marketing Study Set 2
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    Exam 18: Price Setting in the Business World
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    If Macy's Department Store Prices Its Men's Ties at $10
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If Macy's Department Store Prices Its Men's Ties at $10

Question 238

Question 238

Multiple Choice

If Macy's department store prices its men's ties at $10 intervals between $38 and $68,it is an example of


A) reference pricing.
B) price lining.
C) bundle pricing.
D) leader pricing.
E) bait pricing.

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