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    Essentials of Marketing Study Set 2
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    Exam 18: Price Setting in the Business World
  5. Question
    Setting Relatively High Prices to Suggest High Quality or High
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Setting Relatively High Prices to Suggest High Quality or High

Question 29

Question 29

Multiple Choice

Setting relatively high prices to suggest high quality or high status is called


A) odd-even pricing.
B) price lining.
C) leader pricing.
D) psychological pricing.
E) prestige pricing.

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