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    Essentials of Marketing Study Set 2
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    Exam 17: Pricing Objectives and Policies
  5. Question
    Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase
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Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase

Question 2

Question 2

Multiple Choice

Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8 percent." Her pricing objective seems to be


A) status quo-oriented.
B) sales-oriented.
C) profit-oriented.
D) target return-oriented.
E) nonprice competition.

Correct Answer:

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