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A "Penetration Pricing Policy

Question 100

Multiple Choice

A "penetration pricing policy":


A) is the same as a "meeting competition" price-level policy.
B) is wise when demand is fairly inelastic-offering an "elite" market.
C) involves temporary price cuts to speed new products into market.
D) involves a series of step-by-step price reductions along an inelastic demand curve.
E) may be wise if a firm expects strong competition very soon after its product introduction.

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