Which of the Following Do Firms Using Value Pricing Tend

Multiple Choice

Which of the following do firms using value pricing tend to avoid?

A) setting a high price only because consumers already know the brand name
B) building a relationship with a customer which raises their expectations
C) delivering unexpected services that haven't been stated to the customer
D) establishing a price level that gives the target market superior customer value
E) focusing on customer requirements and adopting a relevant marketing mix