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Honda Motor Co

Question 149

Multiple Choice

Honda Motor Co.prices its whole line (from the $15,000 Honda Fit economy sedan to the $40,000 Pilot SUV) so that it offers high quality at reasonable prices.What pricing policy is Honda using?


A) cumulative quantity discount
B) value pricing
C) bundle pricing
D) introductory price deal
E) skimming price

Correct Answer:

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