Good Marketing Strategy Planners Know That

Multiple Choice

Good marketing strategy planners know that

A) transporting costs may limit a marketing manager's possible target markets.
B) the transporting costs for some bulky or low-value products may be greater than their manufacturing costs.
C) transporting is vital for mass distribution and modern urban life.
D) the cost of shipping some "high-value" products to users is less than 5 percent of their selling price.
E) All these answers are correct.