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For Heterogeneous Shopping Goods,marketers Should

Question 119

Multiple Choice

For heterogeneous shopping goods,marketers should


A) utilize knowledgeable salespeople who can provide insights about different brands and models.
B) sell through low-cost retailers.
C) avoid selling through online stores.
D) provide limited customer support,as customers focus mostly on low prices.
E) keep the level of the salesforce in the retail stores to the lowest level possible.

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