Producers Who Consider Handling the Entire Distribution Job Themselves May

Multiple Choice

Producers who consider handling the entire distribution job themselves may be especially inclined to do so because:

A) many customers have established buying patterns that don't include buying direct from producers.
B) many customers have a preference for shopping at their favorite locations and won't be likely to change.
C) direct distribution usually requires a significant investment in facilities, people, and information technology.
D) a channel partner (intermediary) is not available or will not cooperate.
E) intermediaries often serve customer needs better than producers and at lower cost.