Which of the Following Statements About Direct-To-Customer Channels Is FALSE

Multiple Choice

Which of the following statements about direct-to-customer channels is FALSE?

A) Most consumer products are sold via direct-to-customer channels.
B) Producers must sometimes use direct-to-customer channels because suitable intermediaries are not available.
C) Many business products are sold via direct-to-customer channels.
D) Service firms often use direct-to-customer channels.
E) Direct marketing does not mean that a firm uses direct-to-customer channels.