Multiple Choice
The CBS network offers consumers hundreds of hours of television viewing each month,but the typical consumer wants to watch only a few programs.What type of discrepancy does this create?
A) discrepancy of assortment
B) discrepancy of quality
C) discrepancy of image
D) discrepancy of variety
E) discrepancy of quantity
Correct Answer:

Verified
Correct Answer:
Verified
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