Multiple Choice
Which of the following best illustrates adjusting discrepancies of assortment?
A) General Motors makes Hummer for one product-market and Chevrolet for another product-market.
B) A hardware store sells all the hardware items wanted by most people.
C) Over 310 million U.S.consumers are served by approximately 330,000 manufacturers.
D) RCA sold more than 2,000,000 TVs last year.
E) Three firms produce over 60 percent of all the DVD players sold in the United States.
Correct Answer:

Verified
Correct Answer:
Verified
Q57: The terms "direct marketing" and "direct distribution"
Q85: Direct investment in a foreign market involves
Q173: Specialists are often involved in how they
Q174: Rizzo Shoes has informal agreements with its
Q175: Intermediaries in indirect channels of distribution<br>A)often perform
Q179: Traditional channel systems<br>A)are characterized by strong ties
Q180: Intensive distribution means selling through<br>A)only one channel
Q182: For homogeneous shopping goods,marketers favor low-cost retailers
Q183: Many firms prefer to distribute directly to
Q186: Distribution costs can be very low for