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Barnes and Noble,a Multichannel Bookshop,discovers That Amazon

Question 295

Multiple Choice

Barnes and Noble,a multichannel bookshop,discovers that Amazon.com is selling a new blockbuster book by Dan Brown at a 25 percent discount over Barnes and Noble's in-store price-because Amazon.com has a lower overhead cost.This is an example of ________ channel conflict.


A) vertical
B) traditional
C) horizontal
D) administered
E) contractual

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