In a Channel in Which Retailers Lead,intermediaries That Gather,analyze,and Interpret

Multiple Choice

In a channel in which retailers lead,intermediaries that gather,analyze,and interpret big data to generate insights about their customers' needs will

A) seek out producers who can meet those needs with products at reasonable prices.
B) lose their power to influence pricing.
C) take a back seat in a producer-dominated channel system.
D) lose their bargaining power against suppliers and customers.
E) stop playing the role of channel captain.