Solved

Raymond Weil,a European Manufacturer of Premium Watches,is Trying to Compete

Question 76

Multiple Choice

Raymond Weil,a European manufacturer of premium watches,is trying to compete in the U.S.market with other fine watch brands.Its corporate website contains the following notice: "RAYMOND WEIL products are sold by official dealers only.The RAYMOND WEIL International Guarantee is offered exclusively to consumers in possession of a watch purchased from an official dealer." In the United States,Raymond Weil watches are not available in every jewelry or department store.For example,in large cities such as Boston,Washington,D.C.,and San Francisco,there are only three retailers in each city that are official Raymond Weil dealers.Raymond Weil seems to be using


A) intensive distribution.
B) selective distribution.
C) exclusive distribution.
D) extensive distribution.
E) limited distribution.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions