As a Firm's Product Moves Along the Product Life Cycle,marketing

Multiple Choice

As a firm's product moves along the product life cycle,marketing managers can expect all of the following to occur EXCEPT

A) potential changes in customers' attitudes and needs.
B) the necessity of changes to the firm's marketing mix.
C) a shift in the competitive environment toward pure competition or oligopoly.
D) increasing industry profits until total product sales finally reach their decline.
E) total product sales peaking at the market maturity stage.