Successful Companies

Multiple Choice

Successful companies

A) leave the new-product development process to anyone who happens to be interested in taking the initiative.
B) leave the new-product development process only to someone from the sales department.
C) put a person,a team,or a department in charge of the new-product development process.
D) do not allow top-level management to get involved in the new-product development process.
E) do not put anyone in charge of the new-product development process.