In the Context of New-Product Development and the Balance of Market

Multiple Choice

In the context of new-product development and the balance of market needs and company resources,marketing managers must generally

A) recognize that new-product projects need to meet ROI goals.
B) have various departments independently evaluate the feasibility of new ideas.
C) develop marketing plans for goods that can't currently be produced profitably.
D) place a product in the market quickly and not wait for a marketing plan.
E) focus on satisfying customer needs,even if it means taking a loss.