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    Exam 8: Elements of Product Planning for Goods and Services
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    Which of the Characteristics of a Good Brand Name Is
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Which of the Characteristics of a Good Brand Name Is

Question 375

Question 375

Multiple Choice

Which of the characteristics of a good brand name is missing in the proposed name of "Gnucheo" candy?


A) simple
B) short
C) not offensive
D) always timely
E) easy to pronounce

Correct Answer:

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