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    Essentials of Marketing Study Set 2
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    Exam 8: Elements of Product Planning for Goods and Services
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    Specialty Products
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Specialty Products

Question 367

Question 367

Multiple Choice

Specialty products


A) have a number of close substitutes.
B) are brands customers request by name.
C) are generally high in price.
D) cannot be found using the Internet.
E) None of these answers is correct.

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