Multiple Choice
Regarding specialty products,which of the following is true?
A) Branding does not play an important role in purchasing specialty products.
B) It is a customer's willingness to search for it that makes it a specialty product.
C) Shopping for a specialty product involves much comparing of products.
D) It is the extent of searching the customer must do that makes it a specialty product.
E) All these answers are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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