Which of the Following Statements About Marketing Information Systems (MIS)is

Multiple Choice

Which of the following statements about marketing information systems (MIS) is true?

A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) They can be used to improve implementation and control.
C) A good MIS converts information into raw data.
D) An MIS provides an alternative to big data.
E) All these statements are true.