Multiple Choice
Which of the following is true about a decision support system (DSS) ?
A) It is a system that focuses only on numerical data.
B) It is a computer program that allows a marketing manager to obtain and use information.
C) It organizes incoming information into a data warehouse.
D) It is a place where databases are stored so that they are available when needed.
E) It is a system for linking computers within a company.
Correct Answer:

Verified
Correct Answer:
Verified
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