Which of the Following Statements Accurately Describes the Collaboration Between

Multiple Choice

Which of the following statements accurately describes the collaboration between marketing managers and market researchers?

A) Marketers explain real marketing problems and request information from researchers; researchers conduct tests that provide information to marketers.
B) Marketers conduct tests; researchers turn data into useful information.
C) Marketers submit bids; researchers evaluate bids.
D) Marketers gather data from secondary sources; researchers input data into data warehouses for computer processing.
E) Marketers conduct tests; researchers identify marketing problems.