Why Is Defining the Problem Considered the Most Difficult Step

Multiple Choice

Why is defining the problem considered the most difficult step of the marketing research process?

A) It is the first step of the process.
B) It involves qualitative research.
C) Failure to correctly define the problem will make all subsequent steps wasted effort.
D) It avoids situation analysis study in most cases.
E) It is easy to confuse problems with symptoms at this stage.