Which of the Following Statements Explains Why Marketers Use Focus

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

A) People may not feel free to express their honest thoughts in groups.
B) Some individuals may dominate group discussion.
C) With focus groups marketers can stimulate thinking and get immediate reactions.
D) The results cannot be measured objectively.
E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.