Which of the Following Describes an Ethical Problem in Marketing

Multiple Choice

Which of the following describes an ethical problem in marketing research?

A) A researcher does not disclose problems that occurred during consumer interviews.
B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
C) A manager informs a researcher that the only acceptable results are those that confirm the manager's existing viewpoints.
D) A researcher deliberately withholds details about how a research study was conducted.
E) All these answers are correct.