Multiple Choice
Which of the following statements is true regarding the last step-solving the problem-in the marketing research process?
A) In this step,managers use the research results to make decisions.
B) Research needs to have action implications to have value.
C) Managers should be able to apply the research findings to marketing strategy planning.
D) Research that does not provide information that is useful for decision-making is a waste of time and money.
E) All these answers are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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