Multiple Choice
Which of the following is true about local marketing researchers when market research is conducted in overseas markets?
A) They are unsuitable in instances when a firm is small and entering overseas markets for the first time.
B) They do not base their research on the customs,language,or circumstances of the customers they study.
C) They are less likely to make mistakes based on a misunderstanding of customs.
D) They do not provide leads on identifying the best research suppliers.
E) They are less helpful for firms that are large and already well established internationally.
Correct Answer:

Verified
Correct Answer:
Verified
Q141: When getting information for marketing decisions,the marketing
Q142: Secondary data are often available at little
Q143: Which of the following statements about doing
Q144: A decision-making approach that focuses on being
Q145: Data that have already been collected in
Q147: An information gathering process in which the
Q148: A customer journey map can identify ways
Q149: Qualitative research involves<br>A)talks with the firm's own
Q150: Which of the following is/are NOT a
Q226: Use of the scientific method in marketing