Multiple Choice
Which of the following is NOT true regarding international marketing research?
A) A lack of information and knowledge about customers in foreign markets is a key cause of failures for exporting ventures.
B) Gathering accurate marketing research information in China can be a challenge.
C) Marketing research on overseas markets is often an important factor in international marketing success.
D) Because there are no multinational research or advertising agencies it is necessary to identify good local partners.
Correct Answer:
Verified
Correct Answer:
Verified
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