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    Essentials of Marketing Study Set 2
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    Why Are Product-Market Boundaries Important
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Why Are Product-Market Boundaries Important

Question 254

Question 254

Multiple Choice

Why are product-market boundaries important?


A) They provide focus.
B) They identify similar needs.
C) They specify marketing mix variables.
D) They define the strategy.
E) They compare competitor offers.

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