Which of the Following Is a Possible Danger When Using

Multiple Choice

Which of the following is a possible danger when using a combining approach to target marketing?

A) Competitors may do a better job appealing to submarkets.
B) Coordinating the different marketing mixes for the different segments is difficult.
C) The target market may become larger over time.
D) Economies of scale may develop.
E) Effective product marketing mix variables are not achieved.