How Is "Segmenting" Different from "Combining

Multiple Choice

How is "segmenting" different from "combining"?

A) Combiners usually have more sales potential than segmenters.
B) A combiner tries to meet the demand in several segments.
C) Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale.
D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.