Multiple Choice
Which of the following is NOT a part of the direct market environment for Starbucks?
A) McDonald's and its coffee
B) the Starbucks objective to open 50 new stores in the United States in 2014
C) rising interest rates worldwide
D) high awareness of the Starbucks brand name
E) growing interest in brewed cacao a prospective competitor for coffee
Correct Answer:
Verified
Correct Answer:
Verified
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