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    Essentials of Marketing Study Set 2
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    Exam 3: Evaluating Opportunities in the Changing Market Environment
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    Product-Market Screening Criteria Should
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Product-Market Screening Criteria Should

Question 273

Question 273

Multiple Choice

Product-market screening criteria should


A) be qualitative.
B) summarize in one place what the firm wants to accomplish.
C) be achievable.
D) be stated in quantitative terms.
E) All these answers are correct.

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