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    Essentials of Marketing Study Set 2
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    Exam 3: Evaluating Opportunities in the Changing Market Environment
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    Product-Market Screening Criteria Should Be
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Product-Market Screening Criteria Should Be

Question 307

Question 307

Multiple Choice

Product-market screening criteria should be


A) quantitative.
B) qualitative.
C) realistic and achievable.
D) All these answers are correct.

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