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Using General Electric's Strategic Planning Grid,an Opportunity Rated "Medium" in Terms

Question 42

Multiple Choice

Using General Electric's strategic planning grid,an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as which of the following?


A) yellow-borderline
B) red,for no growth
C) green,for growth
D) It could be evaluated as yellow,red,or green-because the grid really doesn't deal with "medium" ratings.

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