Using Richard Tedlow's "Three Phases of Marketing," the Premium Bottled

Multiple Choice

Using Richard Tedlow's "three phases of marketing," the premium bottled water industry is probably in

A) the first phase,where a very large number of firms are each producing a relatively small volume of premium bottled water.
B) the second phase,where one or a few brands have attained high market shares by selling a large number of bottles of premium water at lower prices.
C) the third phase,where the dominant firms have rapidly introduced a large number of premium bottled water varieties.
D) The market for premium bottled water is too young to categorize using the "three phases of marketing."