Business-To-Business Marketers Frequently Misinterpret the Concept of Quality

Multiple Choice

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

A) Farmers in developing countries often prefer less-efficient but easier-to-maintain products.
B) Accountants in the Middle East often use the abacus rather than a calculator.
C) Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty.
D) Products that are imported into a country are usually customized for the users in the country.
E) ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications.