Multiple Choice
Nuan, a television manufacturer in Korea, had to modify its televisions before introducing it to the Zimbabwean markets, as the country did not have the skills to repair the product in case of a malfunction. The local salesforce too, did not have the sufficient knowledge regarding the installation of the product. The factor that is influencing product adaptation in the above scenario is ________.
A) legal requirements
B) climatic requirements
C) political requirements
D) cultural requirements
E) technological requirements
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Define a global brand. How important are
Q26: In general, the rate of diffusion can
Q61: Products from developing countries have the highest
Q78: An important first step in adapting a
Q85: Global competition has put more power in
Q89: Brand image is at the very core
Q90: In Russia, products are divided into two
Q92: Define Country-of-origin effect. How can a company
Q95: If a company is altering the price
Q99: _ is the process by which innovation